Prof. Christian Kohler becomes new CCO

Marketing Expert joins the executive team at crop.zone – the specialist for herbicide-free weed control

Aachen, Germany, Juli 6th, 2023 – crop.zone GmbH, a leading agricultural technology company, announced today that Prof. Christian Kohler has been appointed as its new Chief Commercial Officer (CCO). Kohler will provide extensive experience in sales, marketing and business development to further drive crop.zone’s international growth, being responsible for all sales and marketing operations at our company.

Kohler has over 20 years of management experience in international sales, marketing and business development. Having worked as International Senior Director and Management Consultant at large leading OEMs such as CNH Industrial, BMW Group, Mercedes Benz as well as at leading Tech-Scaleups from Germany, he expanded their businesses on an international level. His great passion for agricultural businesses, led him to spend more than 10 years adding value to the industry. At the IE Business School, one of the world’s leading Business Schools, he is teaching young and senior executives as an associated sales and marketing professor.

Here you download the full press release.