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No-till farming is gaining ground as a sustainable agricultural practice that reduces soil erosion, increases water retention and preserves biodiversity. However, the management of no-till cover crops has been a significant challenge, traditionally addressed by herbicides such as glyphosate. offers a breakthrough solution that sets new standards in crop management and no-till farming.

Understanding’s innovative solution technology uses a unique combination of electrical energy and a proprietary conductive liquid to effectively terminate cover crops. This method not only preserves soil structure but also avoids the environmental impact associated with chemical herbicides.

The overlooked impact of herbicides on crop management

It may surprise many to learn that two-thirds of the total volume of herbicides used worldwide is not primarily for weed control, but for crop management purposes such as desiccation. These practices, aimed at ensuring even ripening and preparing fields for harvest, currently represent a massive $8 billion market. is uniquely positioned to fully address this market, offering a sustainable alternative that could transform agricultural practices worldwide.

Compare with glyphosate

Glyphosate has been the solution of choice for cover crop and drought management due to its broad spectrum efficacy. However, with increasing regulatory bans and concerns over its environmental and health impacts, growers are urgently seeking alternatives. not only matches the efficacy of glyphosate in these applications, but does so without the associated environmental risks, making it a superior choice for modern agriculture.

Market penetration and growth potential

With the EU ban on glyphosate for crop desiccation, has seized the opportunity to prepare the market for a new standard. Potato desiccation is a prime example of how plans to aggressively penetrate the herbicide market. In the EU alone, the company is poised to capture a 40% market share within three years – a conservative estimate given current market dynamics.

Expanding horizons: Beyond potatoes’s technology is not limited to potatoes. There are significant opportunities in other crops such as oats in Canada, cotton and soybean in Brazil, and eventually corn for post-emergence weed control. Each of these represents a significant market opportunity for’s sustainable technology.

The role of cover crops in regenerative agriculture

Cover crops play a vital role in regenerative agriculture by improving soil health, increasing water permeability and increasing biodiversity. However, traditional methods of removal – using total herbicides or tillage – undermine these benefits.’s solution stands out as the only sustainable and effective way to manage cover crops without damaging the soil, making it a perfect fit for farmers looking to adopt no-till practices and reduce their environmental footprint.

Organic No Till Farming

Organic No Till Farming