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Press: NUCROP wins two prizes at PotatoEurope

NUCROP has been voted the most innovative new technology in potato production by potato professionals worldwide. In addition to the audience award, NUCROP won the silver medal at the PotatoEurope Innovation Awards. Both awards were presented on September 1, 2021 in Lelystad, the Netherlands.

Developed by the German agtech start-up CROP.ZONE and brought to farmers across Europe in cooperation with Australian crop protection specialist Nufarm, the hybrid electric desiccation and weed control solution uses a conductive liquid and electric power to destroy unwanted plants and weeds.

“We’re very excited about both awards,” says Dirk Vandenhirtz, CEO of CROP.ZONE. “With this new technology, we’re helping farmers meet the increasing demands of sustainable agriculture.”

Nufarm offers the NUCROP solution to farmers throughout its distribution network of channel partners in the agricultural sector. Developed by CROP.ZONE, the technology behind NUCROP combines an conductive liquid with an electric treatment. This combination allows fast, economical desiccation treatment for your potatoes. The current application width of 12 m will increase in the future to allow even faster and more reliable treatment.

“As a traditional crop protection company, we’re pleased to be able to offer growers this new, sustainable, and highly effective solution starting this year. NUCROP complements our chemical and biological crop protection portfolios and offers an alternative solution, especially in crops for which proven chemical treatments are no longer available. We began offering NUCROP to farmers in France, Germany, BENELUX, and the UK this year. We’re delighted it won two prizes, which shows that it is one of the most innovative technologies in potato cultivation on the market today,” says Hildo Brilleman, Regional General Manager EuMEA at Nufarm.

More information about NUCROP is available at and